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 برای خرید کتاب The Strategic Alliance Handbook با گیگاپیپر مکاتبه کنید. ایبوک The Strategic Alliance Handbook A Practitioners Guide to Business-to-Business Collaborations در آرشیو گیگاپیپر موجود است.

خرید کتاب The Strategic Alliance Handbook

 دانلود کتاب The Strategic Alliance Handbook
دانلود کتاب The Strategic Alliance Handbook

The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations 1st Edition
by Mike Nevin (Author)

Paperback: 384 pages
Publisher: Routledge; 1 edition (August 5, 2016)
Language: English
ISBN-10: 1138212768
ISBN-13: 978-1138212763

price: 10$

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Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organisation’s alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.

فهرست مطالب کتاب راهنمای اتحاد راهبردی راهنمای تمرین کنندگان برای همکاریهای کسب و کار با کسب و کار

https://www.taylorfrancis.com/books/9781315552460

About author (TBC) — Conventions — How to read this book — Foreword — Preface — Acknowledgements — Emerging alliance best practice — Alliance success factors — Common challenges — Alliance analysis — Benchmarking alliance relationships — Organisational alliance maturity — Alliance optimisation — Creating a new strategic alliance — Common success factors — The commercial dimension — The technical dimension — The strategic dimension — The cultural dimension — The operational dimension — Special strategic alliances — Co-opetition – sleeping with the enemy — Insource/outsource/smartsource — Developing alliance capability — Partnering with smes — Developing alliance programmes — Alliance standards & schemes — The strategic alliance professional — Collaboration : the future — Appendix 1: about alliance best practice — Appendix 2; alliance best practice database — Appendix 3: list of companies contributing to the alliance best practice database — Appendix 4: definition of terms — Appendix 5: further reading — Appendix 6: useful websites — Appendix 7: useful additional resources.

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