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دانلود کتاب Cases on Branding Strategies and Product Development

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خرید کتاب Cases on Branding Strategies and Product Development

Cases on Branding Strategies and Product Development: Successes and Pitfalls 1st Edition
by Sarmistha Sarma (Author, Editor), Sukhvinder Singh (Editor)

Hardcover: 417 pages
Publisher: IGI Global; 1 edition (December 31, 2014)
Language: English
ISBN-10: 1466673931
ISBN-13: 978-1466673939

rice: 20$

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.

Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

دانلود کتابThe Concept of the Employer

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خرید کتاب The Concept of the Employer

The Concept of the Employer (Oxford Monographs on Labour Law) Reprint Edition
by Jeremias Prassl (Author)

Series: Oxford Monographs on Labour Law

Paperback: 288 pages
Publisher: Oxford University Press; Reprint edition (November 15, 2016)
Language: English
ISBN-10: 0198796145
ISBN-13: 978-0198796145

price: 20$

Employment law has increasingly struggled to adapt to complex modern work arrangements, from agency work to corporate groups. This book suggests that the reason for this failure can be found in our concept of the employer, which has become riddled with internal contradictions in its search for a unitary employer, the counterparty to a bilateral contract, through a series of multi-functional tests focussed on the exercise of a range of employer functions. As a result of this tension, full employment law coverage is restricted to a narrow scenario where a single legal entity exercises all employer functions – a paradigm far from the reality of modern labour markets characterized by a fragmentation of work, from the rise of employment agencies and service companies to corporate groups and Private Equity investors.

These problems can only be addressed by a careful reconceptualization and the development of a functional concept of the employer. The book draws on existing models in English, German, and European law to develop a definition of the employer as the entity, or combination of entities, exercising functions regulated in a particular domain of employment law. Each of the two strands of the current concept is addressed in turn to demonstrate how a more openly multi-functional approach can successfully overcome the rigidities of the current notion without abandoning a coherent underlying framework. It fills a crucial gap in employment law and corporate law with its analysis of the defects in our current understanding of the employer, and in developing a new functional concept designed to overcome the problems identified.

دانلود کتاب Lecture Notes In Introduction To Corporate Finance

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خرید کتاب Lecture Notes In Introduction To Corporate Finance

Lecture Notes In Introduction To Corporate Finance (World Scientific Lecture Notes in Finance)
by Ivan E Brick (Author)

Series: World Scientific Lecture Notes in Finance (Book 1)

Paperback: 264 pages
Publisher: WSPC (February 17, 2017)
Language: English
ISBN-10: 9813149892
ISBN-13: 978-9813149892

price: 20$

This volume will introduce the reader to basic topics of corporate finance. The notes will provide an integrative model that will help students evaluate projects, examine financing alternatives and assess a firm. With problems and detailed solutions at the end of each chapter, this volume will also greatly benefit financial managers and investors. Corporate finance is a discipline from the firm’s perspective and addresses the concerns of the Chief Financial Officer of the firm. Additionally, investors need to understand why firms make certain decisions so that they better recognize what drives firm value. These lecture notes assume no previous knowledge of finance, and are written in conversational style that makes the topics more accessible and easy to comprehend and absorb.

دانلود کتاب Emerging Capital Markets and Transition in Contemporary China

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خرید کتاب Emerging Capital Markets and Transition in Contemporary China

Emerging Capital Markets and Transition in Contemporary China
by Ken Morita (Author)

Hardcover: 352 pages
Publisher: World Scientific Publishing Company (March 17, 2017)
Language: English
ISBN-10: 981314789X
ISBN-13: 978-9813147898

rice: 20$

This book provides the analysis on capital markets in China, focusing attention upon (1) the bubble phenomena (whether or not a Chinese bubble really exists and might burst), (2) foreign direct investment and (3) integration, through all of which we could recognize the current situation and the future prospects of Chinese marketization. As regards to the bubble phenomena, particularly ‘early warning indicator’ of the bubble, this book attempts to utilize the Grubbs-Smirnov Test to discover the ‘abnormal value’ in several asset markets. Investigations of this book suggest that the distinctive features of the Chinese market have been significantly different from the markets of capitalist countries such as the United States and Japan. As far as Japan’s foreign direct investments in China are concerned, this book tries to reveal the Chinese characteristics on FDI phenomena with FDI-trade ratio. The analysis of this book suggests that Chinese FDI from Japan has undoubtedly revealed the distortions caused by non-economic factors, which also mean that the distinctive features of the Chinese market have been different from the markets of the United States and Japan etc. Regarding integration, this book provides the analysis on the ‘G2’ system between the United States and China (cooperation or conflict between them). The considerations of this book conclude that it might be difficult to have good cooperation between them because of significant differences between the Chinese system and the US system.

دانلود کتاب Harvard Business Review on Rebuilding Your Business Model

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خرید کتاب Harvard Business Review on Rebuilding Your Business Model

Harvard Business Review on Rebuilding Your Business Model (Harvard Business Review Paperback Series) Paperback – May 31, 2011
by Harvard Business Review (Author)

Series: Harvard Business Review Paperback Series

Paperback: 288 pages
Publisher: Harvard Business Review Press; 2 edition (May 31, 2011)
Language: English
ISBN-10: 1422162621
ISBN-13: 978-1422162620

rice: 20$

Revise your game plan–and profit from the change.

If you need the best practices and ideas for creating business models that drive growth–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

– Reinvent your business profitably

– Set your model up for success with a winning competitive strategy

– Test and change your assumptions about customers

– Spot trends that could transform your business

– Exploit disruptive technologies

– Give traditional offerings a shot in the arm

– Produce game changers for your industry or market

– Build a new business in an established organization

دانلود کتابHBR Guide to Getting the Mentoring You Need (HBR  GuideSeries)

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خرید کتاب HBR Guide to Getting the Mentoring You Need (HBR Guide Series)

HBR Guide to Getting the Mentoring You Need (HBR Guide Series) Hardcover – January 14, 2014
by Harvard Business Review (Author)

Hardcover: 178 pages
Publisher: Harvard Business School Press (January 14, 2014)
Language: English
ISBN-10: 1633695492
ISBN-13: 978-1633695498

rice: 20$

دانلود کتابPerformance Appraisal and Management

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خرید کتاب Performance Appraisal and Management

Performance Appraisal and Management 1st Edition
by Kevin R. Murphy (Author), Jeanette N. Cleveland (Author), Madison E. Hanscom (Author)

Paperback: 424 pages
Publisher: SAGE Publications, Inc; 1 edition (March 16, 2018)
Language: English
ISBN-10: 1506352901
ISBN-13: 978-1506352909

rice: 20$

Organizations of all sizes face the challenge of accurately and fairly evaluating performance in the workplace.  Performance Appraisal and Management distills the best available research for and translate those findings into practical, concrete strategies. This text explores common obstacles and why certain performance appraisal methods often result in failures.  Using a strategic, evidence-based approach, the authors outline best practices for avoiding common pitfalls and helping organizations achieve their maximum potential. Cases, exercise, and spotlight boxes on timely issues like cyberbullying in the workplace and appraising team performance provides readers with opportunities to hone their critical thinking and decision making skills.